For beginners starting out on social media website like Facebook and Twitter, it can be difficult to figure out exactly what to say and when. Maintaining an active brand or business Facebook page can be extremely easy to do if you follow a few simple rules for creating unique and interesting Facebook status updates.
How to Build Better Business Facebook Status
In order to engage your fans, it’s important that the content, photos and status updates that you share in your Facebook status are carefully thought out and have the potential for user engagement. It’s great to share the occasionally promotional status update, but what your fans are really after is unique information, tips or content that they can only get from you. If you want your fans to stick around, interact with you and promote your brand by sharing your updates, you need to be creating interesting status updates that encourage them to do so.
To help you clear that Facebook writers’ block and come up with Facebook status updates easily, follow these great tips:
1. Include an Image With Your Updates
Not only will sharing images with your status updates make your timeline look much more interesting to your fans, but it increases the chance that those people are going to share it. Make sure the image that you choose to share is relevant to what you’re posting about, and if possible, unique enough that people will want to share it and show it to other people.
2. Don’t Resort to Asking Questions
I see this happen way too often, and all I can think to myself is “man, that person must feel really bad that nobody is commenting back to answer…” Unless you already have a huge, engaged fan base, posting questions is more than likely going to end up with the sound of crickets chirping. By no means do I mean never ask your fans a question, but don’t let your timeline become a long list of unanswered questions, it’s just a depressing when nobody bothers to answer.
3. Share Updates from Others with a Caption
You more than likely use Facebook for personal or business use and you probably have liked a few fan pages of your own. Feel free to share interesting content in your Facebook status that you find from other places, but don’t forget to add your own spin to it. Share content that you think your fans will find interesting, and throw a few words in to share how you felt about the article or what your take on the news happens to be. You might actually get some feedback from it. Fair Warning - If you have a dissenting opinion on a popular article, be prepared that someone might just disagree with you publicly, after all, it is Facebook.
4. Share Your Expert Advice
This is especially important if you’re a business owner in the service industry. Share your opinions all you want, but when it comes down to it, sometimes you just need to play the role of expert when posting a Facebook status. Offer your fans insight that they can’t find anywhere else, whether it’s advice on fixing a busted drain line or tips on how to get better gas mileage from their vehicle. If people see your advice and can use it in their own lives, you may end up with a reputation as an expert in your field and people will start to come to you for answers online.
5. Avoid Modifying Memes for Your Business
I’m sure you’ve seen it, and frankly it’s starting to get old. Plenty of people out there (iFunny users in particular) have an awful tendency to take popular memes or funny trends and modify them for their own chance at internet fame. Sometimes it works, other times it doesn’t. The one piece of advice I can give you is share memes and funny internet trends if they’re relevant to your business in their original form. If it’s funny the first time, don’t chop it down and add a “funny twist” to it to make it relevant to your brand. If you’re really, really good at being funny, you might be able to pull it off, but other times, it just comes off as a blatant shot at self promotion.
(Featured Image from Christy Sheffield on Flickr)
What would you recommend that people do or don’t do when posting a Facebook status update on a brand page? Share your thoughts by leaving a comment below!
5 Do's and Dont's of Facebook Status Updates
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